For years financial institutions have talked about omnichannel engagement and removing friction as key to growing their wallet share and loyalty. Customer experience became king. Yet as we start 2023, many banks are shifting focus to IT investments that focus on cost savings. Is it possible to do both? How can you build a business case for improving customer experience while driving efficiency?

Join us to hear from Celent how banks are saving money by transforming customer communications management (CCM) across the enterprise. Software license fees, services and support costs: these add up when you've got redundant, disconnected systems. If you're looking to streamline, gain business agility and support real-time, on-demand interactions as well as batch use cases, join us to learn:

• Where banks are getting cost savings – while reducing silos – by shifting from on-premise to SaaS-based solutions
• How to evolve from a line-of-business or single-channel focus to an enterprise service across account opening, onboarding and servicing
• What steps you can take to get faster payback while reducing operational risk

Get inspired on how to deliver anywhere/anytime customer engagement across your financial institution – with an eye on the budget.

Speakers:

• Craig Focardi, Principal Analyst, Banking, Celent
• Karen Oakland, VP of Financial Services Marketing, Smart Communications
• Mike Sisk, Contributing Editor, American Banker (Moderator)