GeoEnrichment Demographic Data delivers vital socioeconomic information within a geographic context to provide a deeper understanding of current and potential markets. The Pitney Bowes GeoEnrichment process leverages our location intelligence software and data to create derived datasets that provide descriptive information about a location. These data products are produced by associating precise locations to either Pitney Bowes’ list of known addresses, or our clients’ customers’ addresses, to quickly search and retrieve relevant information in a simple, quick, and more accurate process via our unique identifier, called the pbKey™. This eliminates the need for complex geospatial processing and helps clients get their desired information faster, leading to more efficient business practices.
The GeoEnrichment Demographic Data suite provides reliable and more accurate information about the socioeconomic characteristics of an area. It includes information such as household income, race, and consumer spending habits. The thousands of variables included within GeoEnrichment Demographic Data allow clients to glean insights about current and potential markets down to the block level, and better execute intelligence-based marketing, planning, and expansion strategies.
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- Groundview®: Household Income
- Groundview®: Household Financial Assets and Wealth
- Groundview®: Housing
- Groundview®: Consumer Vitality
- Groundview®: Business Summary – NAICS & SIC
- Groundview®: Consumer Expenditure Potential
- Groundview®: Retail Sales Potential
- Groundview®: Settlement Spaces
- Groundview®: Family
- Groundview®: Population
- Groundview®: Update Profile
- Groundview®: Socio-Economic
- Groundview®: Population by Hispanic/Non-Hispanic
- Groundview®: Population by Race
- Groundview®: Complete
- Groundview®: Household Finances Suite
- Groundview®: Consumer Behavior Suite
- Groundview®: Population Profile Suite