The superior customer welcoming solution for branch banking

WWS Customer Management is a solution designed to offer banks the technology they need to support and enhance their branches role when building customer relationships and loyalty.

This goal can be achieved by enhancing the in-branch experience, through personalised interactions, whether on a self-service device or with a staff member.

Visitors – both customers and prospects – receive constant attention from the moment they enter the branch, bringing clear gains in customer satisfaction and retention.

Throughout the banking world, branches face numerous challenges as they constantly need to cut operational costs whilst rendering their relationship with customers ever more effective and efficient.

This comes at a time when customers are growing ever more discerning and more eager to have a consistent, seamless omnichannel experience.

As both the number of branches and the frequency of customers’ branch visits are declining, banks need to understand how to reposition their branches – ensuring they are still a fundamental channel for selling financial products – within their retail and customer relations strategy. First and foremost they must rethink how they welcome customers, manage queues and monitor their waiting time.

The WWS Customer Management solution is one of the ways to address these challenges as it helps branches to improve how they greet visitors , and recognise customers as soon as they walk through the door, as well as understanding their needs, and being able to direct them to the best-suited adviser or device.

A branch experience that better meets the visitor’s individual requirements increases profitability through every customer interaction. As well as this it is important to continuously monitor the demands on the self-service areas, staff, the waiting times and thus the quality of service.