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  5. Consumer Mobile Apps in Latin America: Property & Casualty Edition

Consumer Mobile Apps in Latin America: Property & Casualty Edition

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20 December 2013
Luis Chipana
Juan Mazzini

Abstract

Mobile apps and technology have gained significant ground in Latin America. This report analyzes the use and availability of mobile apps for consumers offered by P&C insurers in Latin America.

In the report Consumer Mobile Apps in Latin America: Property & Casualty Edition, Celent provides an overview of the availability and functionality of apps for consumers in the insurance industry in Latin American region. It covers the current state of the market as well as the role of mobile technology in the future of insurance.

Celent has researched the availability of apps in 169 insurance companies, looking specifically at the top 10 insurers in 20 Latin American countries. Celent explored how mobile apps’ can help insurers better connect with their customers while providing convenience and value.

“Insurers have an opportunity to integrate core processes such as sales, claims, and collection more seamlessly,” says Luis Chipana, Analyst with Celent’s Insurance Group and coauthor of the report. “Through this integration, insurers should aim to increase efficiency and customer experience, improving key performance ratios such as growth, profit, and retention.”

“Smartphones will be the main interaction device for simple transactions based on convenience and speed. Insurers have begun to provide functionality on these devices, and this will only become more sophisticated as IT strives to support the customer experience and digitization,” adds Juan Mazzini, Senior Analyst with Celent’s Insurance Group and coauthor of the report.

This report examines the Latin American app market for insurers in the P&C industry. Functionality, trends, challenges, and opportunities are discussed in detail, along with adoption rates and the customer experience.

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