New Account Opening Technology: The Final Frontier in Automation?
要約
After years of neglect and thousands of dead trees, financial institutions are finally paying more attention to automating the traditionally paper-intensive, manually-driven new account opening process.

The report looks at the traditional way of opening new accounts and examines how technology, driven by an intuitive rules-based workflow process, can assist in reducing potential errors, as well as increase the success rates for new account openings. The report also profiles a select group of technology providers that have implemented solutions in this marketplace: AFS, CashEdge, MphasiS, Sapient, and Symphoni.
"The largely manual new account opening process can be viewed as the final frontier in terms of automating the front-office activities within retail financial services operations," says Celent analyst, Sang Lee, the lead author of the report. Lee adds, "While complete automation of new account opening process is not realistic in the short-term, automating even a small part of the overall process will go a long way in reducing risk, successfully opening new accounts, and increasing cross-sell and up-sell opportunities."
セレントは、金融機関のビジネスおよびテクノロジー戦略策定に役立てていただけるよう、リサーチおよびアドバイザリーサービスを提供しています。金融業界の最新テクノロジートレンドおよびベストプラクティスに関するレポートを発行し、また、既存のビジネスプロセスの強化や新たなビジネス戦略の実践を検討する金融機関にコンサルティングサービスを提供しています。セレントのアナリストチームは、世界中の拠点から、グローバルな視点で戦略アドバイスや業界最新動向を提供する独自の体制を備えています。セレントは、マーシュ・アンド・マクレーン・カンパニー(MMC)傘下のオリバー・ワイマングループに属しています。
Media Contacts
North America (New York)
Dana Greenstein
dgreenstein@celent.com
Tel.: +1 646 364 8254
Europe (London)
Chris Williams
cwilliams@celent.com
Tel: +44 (0)208 870 7875
Asia (Tokyo)
Yumi Nagaoka
ynagaoka@celent.com
Tel.: +81.3.3500.3023
目次
| EXECUTIVE SUMMARY | 3 | |
| INTRODUCTION | 4 | |
| MARKET OVERVIEW | 5 | |
| Traditional Account Opening Process | 5 | |
| Pitfalls in Traditional Account Opening | 5 | |
| Regulatory Pressure | 6 | |
| NEW ACCOUNT OPENING TECHNOLOGY | 8 | |
| What is it? | 8 | |
| Key Attributes | 8 | |
| Benefits of Automation | 10 | |
| Barriers to Implementation | 11 | |
| MARKET PENETRATION | 12 | |
| LEADING TECHNOLOGY PROVIDERS | 17 | |
| Automated Financial Services (AFS) | 17 | |
| CashEdge | 19 | |
| MphasiS | 20 | |
| Sapient | 22 | |
| Symphoni Interactive | 24 | |
| LOOKING AHEAD | 27 | |
| ABOUT CELENT | 29 | |