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Celent clients enjoy unlimited and
unfettered access to Celent analysts. Members can get answers to
questions on emerging technologies, strategic issues, competitive
information, as well as a broad array of topics via telephone or email.
Celent will provide an impartial expert viewpoint that will help clients
make better, more informed decisions.
The ability to speak directly with a
Celent analyst is one of the most valuable features of membership.
Every analyst inquiry receives a callback
within 24 hours and a complete response is provided to you within one to
three days, depending on the complexity of the request.
Following is a small sample of client
analyst information requests.
|
| Type of
query |
Comparative Insight |
| Specific
query |
A top-20 bank wanted to understand
what other large banks were doing online to capture high net worth
customers. Were they offering new features/functionality? What has the
customer response been? Were any banks doing a particularly good job? Would
Celent recommend heavy investments in the online channel given that this
segment relies so heavily on the relationship manager? |
| Celent
response |
A team of analysts delivered a multi-page
document providing our independent point of view about developments in high
net worth marketing. Included were topics like deployment of leading tools
with particular detail about single sign-on and online collaboration. Celent
pointed to several new online features that promise to be useful to minimize
risk in a portfolio and to better manage taxable events. Celent highlighted
a number of vendor solutions that were particularly impressive and made
recommendations for how best this client might plan to proceed with their
own development of this channel. Also, Celent pointed to several financial
institutions working on interesting and relevant projects and provided
details about these endeavors. A conference call was held to explain key
findings. |
| Result |
The client was able to benchmark their
high net worth customer acquisition strategy against other banks in the
industry. The long list of tools originally considered by the client was
quickly reduced to a short list and rather than starting from scratch and
canvassing the vendor space, the client was able to pinpoint vendors Celent
had confirmed to be solid with current implementations. Overall the client
was able to quickly modify its strategy and move forward with confidence in
its knowledge of the space. |
| Type of
query |
Segmented Data |
| Specific
query |
A bank executive was set to give a
presentation the next day to senior staff regarding her team’s new strategy
with regards to new development plans for their Web-based cash management
solution. She requested that Celent provide segmented data on what top-tier
banks are spending vs. mid-tier banks on annual maintenance of cash
management solutions after finding a chart and analysis that included only
consolidated numbers in a recent Celent report. The executive was also
interested to know if we had information on the small business banking
market. |
| Celent
response |
Within hours, Celent sent the executive a
spreadsheet that broke down the estimated maintenance costs by bank tier and
directed her to a report on the small business banking market. She was able
to download charts and graphs directly from our Web site to incorporate into
her presentation as all report charts and graphs are available online.
|
| Result |
The executive was able to source several
Celent statistics in her presentation to help support her team’s strategy. |
| Type of
query |
Strategy Session |
| Specific
query |
The e-business group of an insurance
carrier client requested an onsite strategy session with two of our lead
insurance analysts. The client wanted to present some of their plans for the
upcoming year with the analysts and receive feedback. |
| Celent
response |
The analysts attended a half-day session
where the client presented an overview regarding several of their key
initiatives. An informal discussion including all participants resulted in
the exchange of ideas regarding key trends, vendors that were pursuing
interesting solutions, and competitors’ activities. |
| Result |
The client was able to fine-tune their
strategy to include new avenues to pursue for product development, and
meetings with vendors well positioned to help them execute their plans. |
| Type of
query |
Competitive Information |
| Specific
query |
A vendor of transaction processing
solutions in the payments industry was having trouble obtaining information
on stored value programs of three US-based vendors and a number of UK
players. They were looking to obtain more detailed information than what was
available on Web sites. Namely, they were seeking information on types of
stored value programs offered, detailed feature/functionality comparisons,
client lists, partnerships, and financial information. |
| Celent
response |
Within 48 hours, Celent provided 20 pages
of notes outlining much of the information requested above. Celent had a
subset of this information on-hand and used other means for collecting
additional information, including contacting firms directly and speaking
with users of these programs. |
| Result |
The client was able to complete the holes
in its competitive analysis study and was impressed with the detail Celent
provided. |
| Type of
query |
Update to Published Research |
| Specific
query |
A software vendor in the capital markets
space requested updated data and analysis on the outlook for online bond
trading after reading a Celent report published nine months prior. The
client wanted to know if our outlook for the market had changed after
significant changes in the landscape. |
| Celent
response |
Celent’s lead analyst held a phone call
with the client to discuss the recent changes in the market, including the
disappearance of a significant number of vendors trying to penetrate the
market. The analyst discussed the strengths and weaknesses of the remaining
vendors and pointed to the three that he thought would be most successful in
the long run. They also discussed the adoption levels Celent expects to see
by financial institutions over the next one to three years and the key areas
of development to focus on. |
| Result |
The client incorporated the discussion
into their decision whether to consider entering this market, either through
proprietary development or acquisition. |
Celent analysts frequently receive inquiries
requesting a small piece of information, to which response time is less than 24
hours. Examples include:
- How many ATMs do the following countries have:
USA, Canada, UK, France, Spain, & Germany?
- What are the main regulatory issues facing the
securities industry?
- What are asset managers spending on STP
initiatives this year?
- Who are the leading vendors of e-billing
solutions for group insurers?
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