Paris, France
15 July 2008

Turkish Credit Cards:
Prisoner's Dilemma

Table of Contents

Return to report Abstract

Executive Summary 3
Introduction 4
  Overview of the Turkish Credit Card Market 4
Major Regulations in the Turkish Credit Card Market 7
What Will Happen? 9
  Competitive Landscape 9
  Impact on Banks' Profitability 11
How to Succeed? 15
  Strategic Implications 15
  Next Steps 18
Conclusions 22
 

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Celent is a research and advisory firm dedicated to helping financial institutions formulate comprehensive business and technology strategies. Celent publishes reports identifying trends and best practices in financial services technology and conducts consulting engagements for financial institutions looking to use technology to enhance existing business processes or launch new business strategies. With a team of internationally experienced analysts, Celent is uniquely positioned to offer strategic advice and market insights on a global basis. Celent is a member of the Oliver Wyman Group, which is part of Marsh & McLennan Companies [NYSE: MMC].

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