New York, NY, USA
June 27, 2008

Broadening the lens: 
The future of retail lines pricing 

Table of Contents

Return to report Abstract

The advance of actuarial pricing 3
Customer lifetime value 6
  Step 1: Focus on customer development 7
  Step 2: Build capabilities in test and learn 7
  Step 3: Change organisational culture 9
Getting it right 10
 

About Celent

Celent is a research and advisory firm dedicated to helping financial institutions formulate comprehensive business and technology strategies. Celent publishes reports identifying trends and best practices in financial services technology and conducts consulting engagements for financial institutions looking to use technology to enhance existing business processes or launch new business strategies. With a team of internationally experienced analysts, Celent is uniquely positioned to offer strategic advice and market insights on a global basis. Celent is a member of the Oliver Wyman Group, which is part of Marsh & McLennan Companies [NYSE: MMC].

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