San Francisco, CA, USA
July 9, 2008
On the surface, the health savings account market appears to be highly appealing for banks: since December 2006, accounts grew by 73%, while total balances grew by 140%. However, from banks' internal perspectives, the picture is not so clear. Celent senior analyst Red Gillen provides a revealing view of how banks' HSA programs are performing. This webinar examines underlying factors and trends, highlighting areas where there is room for growth and improvement.
This presentation draws on findings from the Celent report HSA Benchmarking Analysis: Market Trends and Economics, June 2008.