Paris, France
7 May 2008

Mobile Banking Services in Western Europe

Table of Contents

Return to report Abstract

Executive Summary 3
Introduction 4
  Why Does Mobile Banking Matter? 4
  Mobile Banking Services Definition 6
  Mobile Banking Technologies 8
Mobile Banking Adoption Drivers and Barriers 12
  European Consumers' Needs: Multichannel Expectations 12
  Mobile Phone Adoption and Usage 14
  Major Barriers to Mobile Banking Adoption 17
European Banks Are Becoming Mobile 21
  European Retail Banking: A Heterogeneous Market 22
  Various Mobile Banking Strategies 22
  Successful Downloadable Banking Application Providers 24
  Differences Among Countries in Availability of Mobile Banking Services 33
Conclusions 36
 

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