Competition among insurance carriers for producer
mindshare is fierce. Generating loyalty from independent producers
requires sound strategies and disciplined execution.
The continued growth of the independent channel in
North America has increased competition among carriers. The question of
carrier choice becomes more important each year. Producer technology needs
are varied, but it is clear that opportunities still exist for carriers to
build loyal distribution partners by focusing on the things that are most
important to producers.
In a new report, Technology Strategies and the
Battle for Producer Mindshare, Celent explores producer views on
proprietary and multi-carrier tools, such as the Web-based tools provided
by national brokerage general agencies. It is based on a survey of
independent producers and follows up on issues identified in several
previous Celent reports.
“There’s no simple solution that pleases every
producer,” says Craig Weber,
managing director of Celent’s insurance group and author of the report.
“The good news is that most independent producers work with a number of
carriers. However, they select their go-to carriers based on product,
price, and traditional services. There’s plenty of room to bring
technology to bear on key issues and radically change the debate around
carrier choice.”
The 21 page report contains one table and 15
figures. A table of contents is
available online.
