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| San Francisco, CA, USA A Tale of One City: Core
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| Executive Summary | 03 | |
| The Business Need | 04 | |
| The IT Response | 04 | |
| Background: SOA Isn't a What, It's a Way | 05 | |
| Definition of SOA | 05 | |
| SOA Drivers At National City | 05 | |
| Managing SOA | 05 | |
| Shared Services | 06 | |
| Shared Infrastructure | 07 | |
| A Tale of One City | 09 | |
| The Business Need | 09 | |
| The IT Response | 10 | |
| IBM's Component Business Model | 11 | |
| Options for the Core | 13 | |
| Urban Renewal Projects | 14 | |
| IT Department Remodel | 16 | |
| Funding the Renewal: National City's Enterprise Line of credit | 19 | |
| Taking SOA to the Front Line | 19 | |
| Points from National City | 19 | |
| CMO to Relationship Pricing | 20 | |
| Linking CRM Systems: InterACT and InterLink | 22 | |
| Electronic Funds Transfer (EFT) | 24 | |
| Conclusions | 25 | |
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