San Francisco, CA, USA
October 2, 2007 Mobile
Banking Vendors: Tackling the Technology-
Distribution Tradeoff
Report Published by Celent
Celent looks at competing mobile banking
technologies and their vendors.
2007 will be known as the year that mobile banking
gained traction in the US. Six of
the top ten US banks, as well as numerous smaller banks and credit unions,
now offer some form of mobile banking to their customers.
In a new report, Mobile Banking Vendors:
Tackling the Technology-Distribution Tradeoff, Celent examines the
three major mobile banking technologies (client applications, mobile
browsers, and SMS/text messaging) and the vendors vying for
leadership in this nascent channel.
"Client applications have more sizzle,
and SMS/text messaging has an important role to play, but due to its
ubiquity and data richness, mobile browser technology is best-suited for
the early stage of the mobile banking market," said Red
Gillen, senior analyst at Celent and author of the report. "Of
the vendors that offer mobile browser solutions today, MShift has the
right combination of extensive bank experience and short implementation
times, making it one of the most attractive players in the space."
The relative strengths of industry players
are bound to change, Celent predicts, because large entrants,
full-featured Internet browsers on mobile devices, and the push toward
mobile proximity payments will significantly impact the mobile banking
market.
Eight
vendors are profiled in the report: ClairMail, Firethorn, Fronde,
M-Com, mFoundry, Monitise, MShift, and Yodlee.
This report is 53 pages long and includes
12 figures and 17 tables. A table
of contents is available online.
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