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| New York, NY, USA February 13, 2002 Online Insurance Sales & Marketing: Practices
& Profiles
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| EXECUTIVE SUMMARY | 3 | |
| INTRODUCTION | 4 | |
| BENEFITS TO BUYERS AND SELLERS | 7 | |
| MARKET ANALYSIS | 10 | |
| ONLINE SHOPPER PROFILE | 13 | |
| MARKETING TO THE ONLINE CUSTOMER | 15 | |
| BUSINESS MODELS AND PLAYERS | 19 | |
| CARRIER STRATEGIES | 21 | |
| BANK STRATEGIES | 24 | |
| COMPANY PROFILES | 26 | |
| Accuterm | 26 | |
| AMS QuoteNetworks | 27 | |
| Answer Financial | 28 | |
| ComparisonMarket | 29 | |
| CustomQuote | 30 | |
| ebix | 31 | |
| eHealthinsurance | 32 | |
| Esurance | 33 | |
| InsLogic | 34 | |
| Insurance.com | 35 | |
| InsWeb | 36 | |
| NetQuote | 38 | |
| Pivot | 39 | |
| QuickQuote | 41 | |
| Quotesmith | 42 | |
| Reliaquote | 44 | |
| YouDecide | 45 | |
| YouZoom | 46 | |
| LOOKING AHEAD | 47 | |