Consulting: Strategy Projects

Within Celent's Strategy Consulting practice, we regularly assist senior executives in better defining their strategies and maximizing their market impact. Some of the areas in which Celent is active are outlined below.

New Market Entry

For clients seeking to enter new markets, be it a new geographic region or with a new product, Celent is available to help in a variety of ways:

  • » Market overview (size, composition, key trends)
  • » Competitive analysis
  • » Discuss and obtain feedback from financial institutions and/or prospective clients
  • » Product positioning
  • » Recommendations

Recent projects include:

  • » A thorough market entrance strategy for a leading Indian software vendor looking to enter the market with both a retail Internet banking solution as well as a Web-based cash management solution. Celent reviewed the current market opportunities for these applications, provided an exhaustive competitive analysis, recommended the best approach for entering the market according to the parameters of the client, discussed upcoming trends to address in these markets, and gave recommendations.
  • » Market analysis and product positioning for a large international payments processor looking to enter the business-to-employee (B2E) market. Celent analyzed the size of the potential market on a global basis, payment options available to enter the market, and current competitors. Celent recommended the best products and positioning for the client to enter the markets of interest.